Introduction and Background Uganda Media Women’s Association (UMWA) is a National level non-governmental woman focused and advocacy organization that was established in 1983 by a group of 48 female journalists as a membership association. UMWA envisions an engendered media where gender equality and women’s empowerment are upheld for holistic sustainable development”. UMWA’s mission is to […]
The study also realized a gender selective reporting where there is a relationship between the sex of the reporter and the proportion of female and male news subjects appearing in print news stories. Female reporters covered more female news subjects and quoted more females in their stories as opposed to the male reporters. In equal measure, male journalists gave more audience to male sources but also within talk shows of purely male presentation, women suffered a low engagement under similar likelihood.
“When a woman is empowered, even Men benefit”
