“We have least political talk, ours is developmental content that serves the immediate needs of communities without a profit orientation. Our importance is unarguably relevant but how best can we serve in lack?” said Margaret Sentamu
Uganda Media Women’s Association (UMWA), an umbrella of female journalists in Uganda suggests that reflection on stakeholder key roles, functions and responsibilities would address the existent deficiencies.
I have spent quite sometime in the media and served at different levels, but this training has added a big brick on my understanding of media and how it should be organized to cause a positive impact in society. It should not be business as usual. Run to the scene, interview someone or people and go back to the newsroom and expose.
