Media and Communications Specialist | Communications Officer UMWAMamaFm.
Previously worked with:
-MakPSH
-HESFB
-Freelanced with URN
-Volunteer with 40 Days over 40 Smiles
Pioneering a new categorical in the decade of media growth in Uganda, Mama was the first community broadcaster and unique to its nature, a women-focused radio in the country, Africa and second globally.
The study also realized a gender selective reporting where there is a relationship between the sex of the reporter and the proportion of female and male news subjects appearing in print news stories. Female reporters covered more female news subjects and quoted more females in their stories as opposed to the male reporters. In equal measure, male journalists gave more audience to male sources but also within talk shows of purely male presentation, women suffered a low engagement under similar likelihood.