This is where Uganda Communications Commission-UCC comes in. The regulator needs to use its Content Committee, established under Section 14 of the UCC Act, 2013 to enforce fair gender representation and gender sensitive content.
The study also realized a gender selective reporting where there is a relationship between the sex of the reporter and the proportion of female and male news subjects appearing in print news stories. Female reporters covered more female news subjects and quoted more females in their stories as opposed to the male reporters. In equal measure, male journalists gave more audience to male sources but also within talk shows of purely male presentation, women suffered a low engagement under similar likelihood.
The Observer Team on December 12, 2016 wrote about Namuganza-Nantaba’s “ugly quarrel” in the story titled “Ministers in ugly quarrel”. The publication gave space to both females to accuse and counter accuse each other, creating the image of two women who cannot stand each other.
